Selling merchandise through your registration flow is one of the easiest ways to increase revenue per registration. Athletes are already in a buying mindset at checkout — adding products like event apparel, partner products, or spectator tickets at that moment is a natural fit. It's completely up to you what you want to sell.
Setting Up Merchandise
Go to Retail > Products
Click Create New Product to start adding
Fill out the product details
Click Create
If your product has variations — such as sizes or colours — set Product Options to Yes. After saving, you can add each variant with its own price and available inventory. For example, a limited edition t-shirt would have options like S, M, L, XL, each with its own stock quantity.
Once you publish a product, your registration form automatically adds a shopping step between completing registration and payment — athletes can add items to their order or skip straight to checkout.
Fees
In addition to the standard credit card processing fee, a flat fee of $1.50 per item sold applies. You can choose to absorb this fee or pass it on to athletes. You are responsible for handling any applicable sales tax.
The Shopping Experience
The flow is seamless for athletes — they move from registration directly into a shopping page, browse available products, make their selections, and proceed to payment in one continuous checkout.
Order Reporting
All orders can be accessed from Retail > Orders:
Click View Order List to see customer details and what they purchased
Click Export to Excel to download a full order report — includes Order #, Product Name, Option, Quantity, Price, Customer Name, Email, Phone, and Address
The Excel export is useful for managing fulfilment and coordinating with apparel suppliers.