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Tracking, Analytics & Integrations

Connect your event to third-party tracking, analytics, and data tools including Google Tag Manager, Facebook Pixel, Google Analytics, GetRoster, and Webhooks.

Written by Michael
Updated today

Competition Corner supports a range of third-party tracking and analytics integrations that connect your event to the tools you already use — from marketing pixels to external software platforms. All integrations are managed from Event Setup > Integrations within your event dashboard.

Supported Integrations

Google Tag Manager
Connect your Google Tag Manager container to your event. This allows you to manage all your tracking tags — including remarketing, conversion tracking, and analytics — from a single GTM workspace without needing to update your event settings each time.

Facebook Pixel
Add your Facebook Pixel ID to track registrations and run remarketing campaigns. This is particularly useful for events using Facebook or Instagram ads to drive registrations — you'll be able to track conversions and build retargeting audiences directly from your event registration flow.

Google Analytics
Connect your Google Analytics property to track visitor behaviour on your event page. Monitor traffic sources, registration funnel performance, and engagement data within your existing Google Analytics dashboard.

GetRoster
Integrate with GetRoster to connect your event data with their platform. This is useful for events that use GetRoster for athlete management or team rostering alongside their Competition Corner registration.

Webhooks

If you use external software that needs to receive data from Competition Corner in real time, Webhooks allow you to set up automated data feeds between your event and any external system that supports incoming webhooks.

Common use cases include syncing registration data to a CRM, triggering automations in external tools when athletes register, or feeding event data into a custom dashboard or reporting system.

To set up a webhook, navigate to Event Setup > Integrations and enter the endpoint URL of the external system you want to send data to.

How to Set Up an Integration

  1. From your event dashboard, go to Event Setup > Integrations

  2. Locate the integration you want to connect

  3. Enter the relevant ID, tracking code, or endpoint URL

  4. Save your changes

Changes take effect immediately — no additional configuration is required within Competition Corner once your ID or endpoint has been saved.

Good to Know

  • Integrations are configured per event — if you run multiple events, you'll need to set them up on each one individually

  • Pixel and analytics integrations fire on your event's registration and confirmation pages

  • Webhook functionality requires the receiving system to have a publicly accessible endpoint URL

  • Competition Corner does not provide support for third-party platform configuration — refer to Google, Meta, or GetRoster's own documentation for setup guidance on their end

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