Competition Corner includes a built-in merchandise store that lets you sell event gear directly to athletes and spectators — no third-party tools required. Whether it's event t-shirts, hoodies, accessories, or any other branded item, you can set it up once and sell it in two ways: as an add-on during athlete registration, or through a standalone store link you can share with anyone.
Two Ways to Sell
Add-on at Registration
When merchandise is set up, athletes see your products as an optional add-on as they complete their registration. They can add items to their order before checking out — no separate purchase required. This is the highest-converting placement because athletes are already in a buying mindset.
Standalone Store
Your merchandise store also has its own shareable link. Share it with coaches, family members, spectators, or anyone who wants to buy event gear — even if they're not registered as an athlete. This extends your sales beyond just your registered participants.
How to Set Up Merchandise
From your event dashboard, navigate to Retail
Click + Create New Product
Add your product details — name, description, price, and product image
If applicable, set up size and variant options (e.g. S / M / L / XL, or colour options)
Set your inventory levels per size or variant so stock is tracked automatically
Save your product — it goes live in your store and registration flow immediately
Repeat for each product you want to offer. You can also bulk-import products from a CSV file if you have a large catalogue to set up — use the Import (*.csv) option at the top of the Merchandise page.
How It Works
Once a product is created it becomes available straight away — there's no separate publishing step. The workflow is straightforward:
Athlete or customer adds items to their cart during registration or via your store link
Payment is processed through your connected Stripe account alongside any registration fees
Orders are tracked in your Merchandise dashboard in real time
Stock levels are automatically decremented as orders come in
Inventory Tracking
Set stock levels per size and variant when creating each product. As orders come in, inventory is automatically decremented — so you always know what's available and won't oversell a size. Once a variant sells out it's automatically removed from the store so customers can't order it.
Managing Orders
All merchandise orders are tracked in one place under the Merchandise section of your event dashboard. From here you can view all orders and items purchased, filter by product, size, or variant, export order data for fulfilment, and monitor stock levels across all products.
Good to Know
Merchandise payments are processed through your connected Stripe account — no separate payment setup is needed
Products can be added, edited, or removed at any time before or during your event
Discount codes can be applied to merchandise purchases — see Discount Codes for details
Merchandise is available for both on-site and online events
CSV bulk import is available for organizers with large product catalogues
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